Privacy Policy

DIRTYRIDES MTB APPAREL LTD understands that your privacy is important to you and we value how your information is used and shared online.

We respect and value the privacy of everyone who visits our website and will only collect and use personal information in ways that are useful to you and consistent with your rights and our legal obligations.

This Privacy Policy applies to our use of any and all data collected by us in relation to your use of our website. Please read this Privacy Policy carefully and ensure that you understand it. By using our website, you are deemed to accept this Privacy Policy. If you do not agree, you must stop using our website immediately.

Definitions and Interpretation

In this Privacy Policy, the following terms shall have the following meanings:

“Account” means an account required to access certain features of our website.

“Cookie” means a small text file placed on your device by our website when you visit certain pages or use specific features.

“Our Site” means www.dirtyridesapparel.co.uk (or your live domain).

“UK Cookie Law” means the Privacy and Electronic Communications (EC Directive) Regulations 2003 (as amended).

“We / Us / Our” means DIRTYRIDES MTB APPAREL LTD.

Information About Us

Company Name: DIRTYRIDES MTB APPAREL LTD
Company Number: NI663192

Registered Address:
Kilroot Business Park,
Larne Road, Road 6, Unit 19pl,
Carrickfergus, Northern Ireland,
BT38 7PR

Phone: 07492 373028
Email: phil@dirtyridesapparel.co.uk

Scope of This Policy

This Privacy Policy applies only to your use of our website. It does not extend to any external websites linked from our site. We have no control over how your data is collected, stored, or used by other websites and recommend reviewing their privacy policies before submitting any personal data.

Data We Collect

Some data is collected automatically by our website (see Cookies section below). Other data is only collected if you voluntarily submit it.

Depending on your use of our website, we may collect the following personal data:

  • Name

  • Billing and delivery address

  • Email address

  • Telephone number

  • Account login details

  • Order and purchase history

  • Payment details (processed securely by third-party payment providers; we do not store card details)

  • IP address (automatically collected)

  • Browser type and version

  • Operating system

  • Website usage data, including page visits and URLs

How We Use Your Data

All personal data is stored securely and processed in accordance with the UK General Data Protection Regulation (UK GDPR).

We use your data to:

  • Process and fulfil orders for riding apparel and accessories

  • Manage customer accounts

  • Deliver purchased products

  • Respond to enquiries and customer support requests

  • Improve our website, products, and services

  • Communicate important service or order-related information

  • Send marketing communications where you have opted in

You may unsubscribe from marketing emails at any time by clicking the unsubscribe link or contacting us at phil@dirtyridesapparel.co.uk.

We will never send unsolicited marketing communications (spam).

Legal Basis for Processing

We process personal data under one or more of the following lawful bases:

  • Consent

  • Performance of a contract

  • Compliance with a legal obligation

  • Legitimate business interests (where not overridden by your rights)

Data Storage and Security

We retain your personal data only for as long as necessary to fulfil the purposes outlined in this policy or to meet legal obligations (such as tax and accounting requirements).

We implement appropriate technical and organisational measures to protect your data, including:

  • Secure servers

  • Encrypted data transmission

  • Password protection

  • Firewalls and malware protection

  • Restricted access to personal data

While we take all reasonable steps to protect your data, transmission over the internet is never completely secure.

Data Sharing

We may share your personal data with trusted third parties, including:

  • Payment processing providers

  • Courier and delivery services

  • Website hosting and IT service providers

  • Professional advisers (accountants, legal advisers)

All third parties are required to process your data securely and in compliance with data protection laws.

We do not sell or rent your personal data.

Business Transfers

If DIRTYRIDES MTB APPAREL LTD is sold, merged, or reorganised, customer data may be transferred as part of that transaction. Any new owner will only be permitted to use the data for the purposes originally collected.

Your Rights and Control Over Your Data

You have the right to:

  • Access your personal data

  • Request correction of inaccurate data

  • Request deletion of your data

  • Restrict or object to processing

  • Request data portability

  • Withdraw consent at any time

To exercise your rights, please contact us using the details below.

Cookies

Our website uses cookies to:

  • Enable core website functionality

  • Improve user experience

  • Analyse website performance

  • Support marketing and advertising (where applicable)

You can manage or disable cookies via your browser settings. Disabling cookies may affect website functionality.

Automated Decision-Making

We do not use automated decision-making or profiling that produces legal or similarly significant effects on users. If this changes, we will update this policy accordingly.

Contacting Us

If you have any questions about this Privacy Policy or how we handle your data, please contact us:

Email: phil@dirtyridesapparel.co.uk
Phone: 07492 373028

Address:
Kilroot Business Park,
Larne Road, Road 6, Unit 19pl,
Carrickfergus, Northern Ireland,
BT38 7PR

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page and will take effect immediately upon publication. Continued use of our website indicates acceptance of the updated policy.

 

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